Yeah, I Couldn’t Resist

So NYC got 20 inches of snow. It happens almost every year. For some reason, the news has turned on Mayor Bloomberg for not handling the situation correctly. To his credit, he agreed. Most likely a political statement, but unnecessary in my opinion.

I mean come on, NYC is in the North East. And in case you don’t know, it gets cold here and snows. Since NYC is positioned by the ocean, the snow doesn’t come as often as in other parts of the U.S. But it does happen, every year since I’ve lived here.

If you have ever walked the streets of New York, you see cars parked everywhere. Imagine a snowplow getting through. They are large machines. Imagine clearing out 20 inches in a day. It just can’t happen.

He has been a great Mayor, and yet Bloomberg gets abused for his lack of response to the sudden snowstorm? And as an aside, we have been blessed by good Mayors for some time.

Also, I little known fact, snow melts. Yes, it does, maybe not as quickly in Norway, but yeah, it does melt. In just a day or two in New York, like it did this time.

So blame the Mayor? I don’t want this blog to be political so let me bring it all together for my own integrity. The word we love to use in the business is 360 marketing. Used to be “Integrated.” Before that, “The Whole Egg.” Whichever you choose as your silly reference to marketing, they all include PR (Public Relations). In this case, the news lambasted Mr. Bloomberg for not cleaning up snow (PR).

I have seen worse snowstorms here. I have walked down the barren streets when I thought nobody wanted to be outside. Ironically, I don’t believe it hurt business or affected the economy at all. I ended up in a restaurant, it was packed.

So Mayor Bloomberg, I give you credit for being the stand up man you are and dealing with an unrelenting News force, that only wants ratings.

And just to be clear, if it snows again, it probably will melt. I don’t think global warming is happening this year, if it was, I would have nothing to write about because there would be no snow in NYC.

Thank you for listening to my snow rant.