It's Your Body

I won’t tell you the place, cause it is kinda crazy but imagine this…

“We would like you to lease your body, a revolutionary way of advertising! You agree to wear temporary tattoos (logos) supplied by Advertisers.”

And no, I didn’t make it up. It’s a real thing.

Well, we have a few pros going here. For the potential medium (in advertising terms), it is great. You have the space and it costs you absolutely nothing (soul is not counted here). For the space, although limited by your physical size, you do have the ability to be creative based on your body type. And that doesn’t mean you have to have a ripped, smokin’ hot body. That is the beauty of it, open to everyone, the stranger the body type, the better!

A huge beer gut could attract either end of the advertiser spectrum, lose weight now - or beer or fried chicken. Imagine the (horror) attention you would draw when you ripped off that XXL ‘I’m with stupid’ T-shirt, to show off your tat that said, “This Belly Built by KFC.” Or an ad for a TV show, “Biggest Loser.”

I could go to the dark side here with a ripped female and say, “Doritos this way,” but I just couldn’t go there. I guess Pepsi already did kinda do that with one memorable Super Bowl spot.

So it made me think a little, which takes some effort when mired down in our current advertising muck. Maybe I should do a market test. Maybe seek out people to tattoo my blog address on their body. Creative places of course earn more money (just like traditional media costs). I do want to keep it somewhat clean, so let’s not get too crazy. Submit your ideas via posts or email.

If my test market works, you will see a major casting call on this blog. The possibilities are endless, so to speak. A few examples to get you thinking of the tats and the places…

McDonalds:  “I’m Lovin It” back tattoo pointed down ala Juicy.

Milk: “Got Milk?” Obvious placement.

Shampoo (any): “I did this using Walmart Generic Shampoo.” Placement, forehead. Brand: Any hair product.

Ironically, this is selling your body for money, but the prostitution laws clearly don’t cover this one. Nor will the lawmakers touch it. Can you imagine Nancy Pelosi with a “Bad Plastic Surgery Day?” tat on her forehead, and “Call 1-800 – 555-5555 and don’t let this happen to you.”

I think it will make me millions. Well, maybe not, better stick to my day job.

Of course the only negative aspect is if you get paid the premium to get a permanent tat, and the company changes its campaign, then you are doubly screwed. But they don’t change slogans or themes, right, that would be against the advertising continuity argument. Hmmm, let’s see (according to Wikipedia)…Pepsi…

• 1939–1950: "Twice as Much for a Nickel"
• 1950: "More Bounce to the Ounce"
• 1950–1957: "Any Weather is Pepsi Weather"
• 1957–1958: "Say Pepsi, Please"
• 1958–1961: "Be Sociable, Have a Pepsi"
• 1961-1963: "Now It's Pepsi for Those Who Think Young"
• 1963–1967: "Come Alive, You're in the Pepsi Generation"
• 1967–1969: "(Taste that beats the others cold) Pepsi Pours It On".
• 1969–1975: "You've Got a Lot to Live, and Pepsi's Got a Lot to Give"
• 1975–1977: "Have a Pepsi Day"
• 1977–1980: "Join the Pepsi People (Feeling Free)"
• 1980–1981: "Catch That Pepsi Spirit”
• 1981–1983: "Pepsi's got your taste for life"
• 1983: "It's cheaper than Coke!"
• 1983–1984: "Pepsi Now! Take the Challenge!"
• 1984–1991: "Pepsi. The Choice of a New Generation"
• 1984-1988: "Diet Pepsi. The Choice of a New Generation"
• 1988-1989: "Diet Pepsi. The Taste That's Generations Ahead"
• 1989-1990: "Diet Pepsi. The Right One"
• 1989-1992: "Diet Pepsi. The Taste That Beats Diet Coke"
• 1986–1987: "We've Got The Taste"
• 1987–1990: "Pepsi's Cool"
• 1990–1991: "You got the right one Baby UH HUH"
• 1991–1992: "Gotta Have It"/"Chill Out"
• 1992–1993: "Be Young, Have Fun, Drink Pepsi"
• 1993–1994: "Right Now"
• 1995: "Nothing Else is a Pepsi"
• 1995–1996: "Drink Pepsi. Get Stuff.”
• 1997–1998: "Generation Next"
• 1998–1999: "It's the cola"
• 1999–2000: "For Those Who Think Young
• 2003: "It's the Cola"/"Dare for More"
• 2006–2007: "Why You Doggin' Me"/"Taste the one that's forever young"
• 2007–2008: "More Happy"/"Taste the once that's forever young”
• 2008: "Pepsi Stuff"
• 2008: "Рepsi is #1"
• 2008–present: "Something For Everyone"
• 2009–present: "Refresh Everything"/"Every Generation Refreshes the World"
• 2010–present: "Every Pepsi Refreshes The World"

Gotta have a pretty large body to do all those red "X" marks and replace with the next slogan. More on the cola wars to come, I promise. But let’s see those tat ideas!