Advertising agencies are best described as magnets. There are always two opposing ends - always. (Did I say always? Yes, always, or if it better suits you, invariably, eternally, till blue in the face, till cows come home, till hell freezes over, or just always.) And you will instantly, sometimes unknowingly, be polarized to the attracting or repelling pole of that magnet.
And in this brief, condensed… concise, short, and succinct list, I will attempt to explain what many others have done, some annihilating the explanation, some overly, verbosely describing it, and others explaining it far more eloquently than I could hope to accomplish. So here it goes.
But wait, one little disclaimer. I won’t repeat this every time, there is no common ground, middle room. Just like the computer you are working on, made up of 1’s and 0’s, you are one or the other. Nothing else.
1. It will be the job you hate most or love most.
2. It will involve the people you will grow to love or hate the most.
3. One day will be like walking into heaven, the next day will be dancing around the worst hell your mind could ever imagine.
4. The people that pay the bills (your clients), are people you will either respect or abhor.
5. The work you do will inspire you beyond belief, or drive a knife through your very soul (if you can find that damn thing).
6. Your friends will ignore your irrepressible passion, or embrace your loathing.
7. Your mind will develop into a fortress, or a bowl of Cocoa Puffs.
8. You will ride on the subway or bus, or you will drive your 7 Series BMW.
9. Your heart and life will be an open book, or a Pandora’s box that you eternally wonder why you opened it.
10. You will create something, or you will create nothing.
But in the end, even though both sides of the magnet have the exact same attraction, I think you will probably end up on the positive side.
So it’s Monday. If you work in advertising, you are either smiling, or packing (and not a box reference, a postal reference).
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