Well, I might be wrong about this one, but I just don’t get it. Don’t get it at all. As you know, this blog is mainly about advertising and creativity. And I’m truly at a loss for words, but I will give it my best shot.
T-Mobile has this new spot about the 4G network. It is a rip-off of the famous Mac/PC ads. And why? First, it isn’t funny. Second, they aren’t really making fun of the iPhone (which is arguably the best phone on the market – it’s AT&T that sucks). And third, you have to watch it about five times to figure out what they are trying to say.
And last but not least, why not do something original? Why copy an idea? This isn’t funny or clever, it's just insulting. Here it is…
Just one still from the famous Mac/PC ads.
Why, why, why T-Mobile? My first concern about a PHONE is that I can make a CALL. Apps, videos, games, etc. come in a distant second. I can do everything else on my computer, but when I am trying to make a call, I just want it to go through so I can talk to someone. Very simple desire and I do believe the sole purpose of why the phone was invented. Why not capitalize on the fact that (at least everyone I know) is constantly complaining about AT&T coverage?
If I wanted to do an attack ad like this one attempts, but fails to do, I would have used the multimillion dollar ‘Orange Blanket” AT&T spot. Here for your reference…
And then I would have taken a few stills, maybe one like this with the caption “I just fell off the Hoover Dam and…hello! Damn! Hello! What happened to 97% coverage?" Yeah, right. Damn. "Does the other side of the dam have coverage? Can you spend a little money on a tower? I don't need the orange towels, I need to make a call"
Think they spent a ton of money on this ad and forgot about customers. Um, how bout making the network actually work? That is a novel idea.
ReplyDeleteLooks like the ad guys photoshoped. Check out the fake pillars. LOL
ReplyDeleteReally, ATT covers 97 percent? Of what? Well not to get all legal on ATT, but are they referring to users or everyone? I love this blog. Tells the truth about ads
ReplyDeleteATT sucks!
ReplyDeleteSo yeah the T-Mobile commercial totally copies the Mac/PC ones but they are funny. Did you see the T-Mobile "Digging" one? Strictly speaking as a consumer I don't care that T-Mobile copied Mac/PC, I just want to be entertained. And I'm still going to lovingly keep my iPhone.
ReplyDeleteWell, what is not to love about your iPhone. It is just about the best thing on the market right now. But will still fight you on the T-Mobile rip offs. Be original.
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