In advertising, as I’ve said before, it is really hard to create something that shines, no pun intended here. You don’t have to slap your logo all over the place, you don’t have to be outrageous, you don’t have to do a lot of things, but there is one thing that works, one thing you have to do.
And that one thing is to capture the heart, emotion and attention of your consumer. If you can accomplish that, you will have created a great ad. A memorable ad. An ad that will live well beyond its playtime and will link you in a magical way with your customer. This is one of the best examples that I have seen doing just that.
No comments:
Post a Comment