I have returned after a little vacation, just in time to bring you my thoughts on the Super Bowl spots. There are so many reviews of the ads, from the professional to basic public opinion. For what it’s worth, here is my take on what stood out as good and bad.Many people did like the Audi “Kenny G” ad. I liked this too. I thought it was inventive, interesting and entertaining.
In contrast, I thought the Groupon ad was just insulting and bad. I have read they did it for a good cause, but the message did not come across. Since this is their first shot at advertising, I personally think it failed.
As a close second worst, the chatter.com was just horrible. It was confusing and offered no reason for anyone to visit the site or find out about their business. I would also throw the Eminem Brisk spot in the ‘bad’ category.
I did like both the Chrysler and BMW “Made in America” ads. I thought they had a strong message in both quality and branding.
Two other spots that got little attention, but that I thought were well done, were the Optima and thedaily.com – both had strong brand messages.
As I had commented in an earlier post, I didn’t think the Pepsi Max and Doritos spots were up to Super Bowl caliber. They were popular, and some a product of crowdsourcing, but I think they just served to entertain and not do anything for the brand overall.
I won’t post them here, ‘cause you can see them just about anywhere this week. As always, would love to hear some opinions.
